SunSalt Studio Pty Ltd is a boutique creative agency based in the picturesque town of Byron Bay, NSW. Specializing in creating vibrant, authentic branding for brands in the lifestyle, surf, travel, and wellness industries, we have firmly rooted our work in Australia’s coastal culture. Our agency is known for blending a laid-back aesthetic with a distinct, bold style that resonates with audiences who seek brands that speak to their passions and values.

At SunSalt Studio, we understand the power of storytelling. Our creative process involves much more than just visual design; we immerse ourselves in the essence of each brand to craft stories that evoke connection, authenticity, and soul. We offer an eclectic and diverse range of services to bring your brand vision to life, from visual identity design to digital experiences.

Our Services

We are more than just a design studio—we are your creative partners. Our expertise spans across various facets of branding, with each service thoughtfully designed to help your brand shine.

• Brand Identity
  • We work with you to develop a strong, cohesive brand identity that embodies your brand’s values and vision. From logo creation to color schemes, typography, and brand guidelines, we ensure that every visual element is aligned with your brand's personality.
• Packaging Design
  • Our packaging designs are not only functional but also engaging and visually striking. We emphasize eco-conscious design practices and work to create packaging that stands out on the shelves while telling your brand's story through every detail.
• Social Content Creation
  • In today’s digital world, social media content is essential for connecting with your audience. We create bespoke social content strategies and visuals that align with your brand’s tone and story, ensuring a consistent, impactful online presence.
• Web Design
  • We create user-friendly, visually stunning websites that enhance your digital footprint. Our approach focuses on functionality, aesthetics, and creating seamless user experiences, ensuring that your website represents your brand in the best light possible.

Our Approachоео

At SunSalt Studio, we take a holistic approach to design, blending creativity, strategy, and industry expertise. Our team focuses on understanding the core of your brand, from its mission and vision to its audience and market positioning. This deep understanding allows us to create branding solutions that are not only beautiful but effective.

We embrace a storytelling approach, ensuring that every project we work on feels authentic and real. Our designs are rooted in the lifestyle of our clients—surf culture, travel, wellness, and eco-conscious living. Whether you're a surfwear brand, wellness retreat, or travel service, we create designs that speak to the hearts of your audience, driving emotional engagement and loyalty.

Why Choose SunSalt Studio?

• Expertise in Lifestyle Branding
  • Our passion for lifestyle, surf, travel, and wellness brands sets us apart. We live and breathe the culture that inspires your brand, giving us a unique ability to create designs that resonate with your audience.
• Authenticity and Originality
  • We don't just follow trends; we create them. Our approach focuses on crafting authentic, original designs that reflect the soul of your brand, ensuring that it stands out in a crowded market.
• Eco-Conscious Mindset
  • As part of our commitment to sustainability, we ensure that our design and packaging solutions are eco-friendly and aligned with the values of our clients.
• Tailored, Collaborative Process
  • We value collaboration. Our process is always client-focused, ensuring your vision is brought to life while offering expert guidance and creative solutions every step of the way.
• A Team of Experts
  • Our team is made up of passionate designers, strategists, and content creators who are experts in their respective fields. From the first consultation to the final design, you’ll work with professionals who understand the nuances of branding and know how to bring your vision to life.

Why Our Clients Choose Us

We are the agency that brands trust to communicate their story authentically. Clients choose SunSalt Studio for our ability to create compelling and original designs that reflect the true essence of their brand. Our commitment to quality, creativity, and sustainability ensures that your brand not only looks amazing but resonates with your target audience.

From eco-conscious startups to established surfwear labels and wellness retreats, we are the go-to agency for brands that want to make a meaningful impact. Whether you're looking to refresh your brand’s identity or launch a new product line, we’ll help you create something that truly shines.